Have you ever thought of starting a business? What are you going to face in reality once you are in your so-called business? Don’t worry as you are not alone. Here is the extract shared by Ales Zivkovic, who is being called as “the Entrepreneur With 3 Careers, 2 Startups And A Hot New Dating App” in Forbes.

No matter what business that you are running. The same issues will come back again and again.

People+Product.

ALES ZIVKOVIC

ALES ZIVKOVIC

People

“Not everyone has high work ethics. As a matter of fact, the majority of people you will get to come to an interview does not have them. So you need to make sure you see through it.”

“Not everyone has the love and dedication for your business. In fact, no one does, because it is not their business — it’s your business. So, don’t expect people to give all they can just because of what you are building is so important to you. But that’s OK also. You just need to find what makes them tick and then apply it.

Product that you are passionate about

But “PR, social media or anything else — it is highly likely you will end up disappointed. Freelancers and agencies just do not have the same sense of the deal as you do. They do not see the project in the same way. Their dedication usually ends when you sign the contract.”

The reality is

“When you’re desperate and depend on other people’s work you will see people take advantage of that. They will see how bad you want this to happen and they will try and squeeze that last drop out of you. And usually founders fall for this. How would they not when in your eyes it’s either that or nothing?”

How to deal with dependency?

“I thought to myself, is this deal really what my entire business depends on? Is this person I depend on so much today in fact someone that has the power to shift between me making it or not? And then I saw all other options I had.”

Running a business is never an easy job.Take a positive attitude and work till you succeed. Here is his highlight: take control, which is “not applicable just to your employees, agencies or people developing your product. It applies whenever you are dealing with people.”

You can read Ales’ article in its entirety from his Medium post and website.

Be real +positive as becoming a entrepreneur.

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